"Good Positioning Means Being UNIQUE, RELEVANT and REAL"

"In Order to Create Shareholders' Value, One Must First Create Value for the Customers"

"Digital Marketing is the New Normal. Organizations either adapt... or die!"

"A Brand Is a Promise"

"The Power of Excellent Execution Is Greater than the Power of Excellent Planning"

​​"Do the RIGHT things first, then do the things RIGHT... Not the other way around."